Implementasi Strategi Digital Marketing dan Manajemen Operasional pada UMKM 2Nailhouse Kota Batam

Windy Octaviana Manurung, Tiara Annisah, Intania Syafrina, Nina Pramita, Cristina Tan

Sari


MSMEs 2housenails is a business engaged in services that serves the installation and manufacture of false nails, nail art, pedicures, manicures, and also installation of false eyelashes. In this era, there are lots of target consumers who will use business services, such as those done by 2housenails MSMEs. However, not many business owners like this lack understanding in developing their business through digital marketing and business locations that are not strategic so that it can hinder operational management of the business. Therefore the writing of this article was carried out to provide knowledge development related to the smooth running of operational management which includes location strategy and digital marketing in MSMEs 2housenails by using the interview method with owners and consumers of MSMEs 2housenails and using the literature review method for material knowledge development. The result of writing this article is the achievement of physical and material implementation related to strategic location relocations and changes as well as additional knowledge related to digital marketing to expedite the operational management of MSMEs 2housenails.

Keywords: Digital Marketing, Operational Management, MSMEs

Teks Lengkap:

Download PDF

Referensi


Al Hamid, D. M., Rumui, N., Kurnia, S., & Mutia, W. (2022). Analisis Perbandingan Pengaruh Lokasi Usaha Terhadap Penjualan Pada Pasar Kelapa Dua Dan Pasar Thumburuni Fakfak. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 2(1), 171–181. https://doi.org/10.46306/vls.v2i1.86

Erika Chanada, Ferdianto Riady, Nopry, Angeline Aurellia, K. (2016). PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA GETNAILED.ID DI KOTA BATAM. Jurnal Pengabdian Masyarakat, 1(3), 271–278.

Fadhilah, D. A., & Pratiwi, T. (2021). Strategi Pemasaran Produk UMKM Melalui Penerapan Digital Marketing. COOPETITION: JURNAL ILMIAH MANAJEMEN, 12(1), 17–22.

Firman, A. (2022). Dampak Pelatihan Mutasi dan Rotasi Kerja Terhadap Motivasi Kerja Pegawai. Jurnal Manajemen STIE Muhammadiyah Palopo, 8(2), 265–278.

Meidita, A. (2019). Pengaruh Pelatihan dan Kompetensi Terhadap Kepuasan Kerja Melalui Motivasi Kerja. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(2), 226–237. https://doi.org/https://doi.org/10.30596/maneggio.v2i2.3772 homepage:

Memah, D., Tumbel, A., & Rate, P. V. R. (2015). Strategi lokasi Bab 10. Jurnal Ekonomi, 3(1), 75–81.

Mulyansyah, G. T., & Sulistyowati, R. (2021). Pengaruh Digital Marketing Berbasis Sosial Media terhadap Keputusan Pembelian Kuliner di Kawasan G-Walk Surabaya. Pendidikan Tata Niaga, 9(1), 1097–1103. https://jurnalmahasiswa.unesa.ac.id/index.php/jptn/article/view/36056

Tarantang, J., Awwaliyah, A., Astuti, M., & Munawaroh, M. (2019). Perkembangan Sistem Pembayaran Digital Pada Era Revolusi Industri 4.0 Di Indonesia. Jurnal Al-Qardh, 4(1), 60–75. https://doi.org/10.23971/jaq.v4i1.1442




DOI: https://doi.org/10.37531/mirai.v8i1.4645

Refbacks

  • Saat ini tidak ada refbacks.


Flag Counter

Creative Commons License

JURNAL MIRAI MANAGEMENT is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Web Analytics