The Influence Of Product, Price, Location And Store Atmosphere On Customer Satisfaction At Warkop Markas Cofee

Hamzah Siregar, Zulkarnaen Nasution, Bayu Eko Broto

Sari


This study aims to analyze and determine the effect of Product, Price, Location and Store Atmosphere on Customer Satisfaction at Warkop Markas Cofee. The population used in this study were 96 respondents who visited and made repeated purchases more than 3 times at Warkop Markas Cofee. The data collection technique in this study used the one shot method or one-time measurement of 96 respondents. While the data analysis technique used is multiple linear regression analysis and uses the SPSS application. Partially, the product has a positive and significant impact on customer satisfaction at Warkop Markas Cofee. Partially Price has a positive and significant influence on customer satisfaction at Warkop Markas Cofee . Partially, location has a positive and significant influence on customer satisfaction at Warkop Markas Cofe. Partially Store Atmosphere has a positive and significant influence on customer satisfaction at Warkop Markas Coffee. Simultaneously the product, price, location, and store atmosphere variables together or simultaneously have a positive and significant effect on customer satisfaction at Warkop Markas Cofee.

Kata Kunci: Product, Price, Location, Store Atmesphere, Customer Satisfaction

Teks Lengkap:

Download PDF

Referensi


Arikunto, S. (2010). Metode peneltian. Jakarta: Rineka Cipta, 173.

Arli, D., Tjiptono, F., & Porto, R. (2015). The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country. Marketing Intelligence & Planning, 33(3), 348–365.

Bahrudin, M., & Zuhro, S. (2016). Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan. BISNIS: Jurnal Bisnis Dan Manajemen Islam, 3(1), 1–17.

Hanum, Fauziah; Rambe, Bhakti Helvi; Harahap, Nova Jayanti; Prayoga, Yudi; Pohan, M. Y. A. (2023). THE IMPORTANT ROLE OF ADOPTING THE USE OF TECHNOLOGY IN UNIVERSITIES AFTER COVID-19: APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL. ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN), 10(1), 74–80.

Kotler, P., Armstrong, G., & Parment, A. (2013). Marknadsföring: teori, strategi och praktik.

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta: Erlangga, 27.

Levy, M., Weitz, B. A., Grewal, D., & Madore, M. (2012). Retailing management (Vol. 6). McGraw-Hill/Irwin New York.

Nasution, A. P., Pohan, M. Y. A., Ramadhan, D. A., Limbong, C. H., & Harahap, N. J. (2023). Factors affecting adventure tourist satisfaction: Evidence from Indonesia. Innovative Marketing, 19(2), 51–62. https://doi.org/10.21511/im.19(2).2023.05

Prayoga, Y., & Pohan, M. Y. A. (2022). Electronic Word of Mouth (eWOM): Menguji Pengaruh Pengalaman Positif, Persepsi Kualitas dan Kepercayaan. Studi Kasus: Restoran di Labuhanbatu. J-MAS (Jurnal Manajemen Dan Sains), 7(1), 283–289.

Purwaningsih, A. (2013). Pengaruh Suasana Toko Terhadap Minat Beli Konsumen Pada Swalayan Jadi Baru Di Kebumen. SEGMEN: Jurnal Manajemen Dan Bisnis, 9(1).

Santoso, A. (2021). Menakar Akar Penentu Pembelian Jasa Wisata. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 15(1), 1–8.

Seng, L. C., & Ping, N. S. (2016). The influence of product innovation toward consumer purchase intention. International Journal of Economics, Commerce and Management, 4(4), 773–782.

Supranto, L., & Limakrisna, N. (2011). Perilaku Konsumen dan Strategi Pemasaran Edisi II. Jakarta: Penerbit Mitra Wacana Media.

Suwarman, U. (n.d.). A. Keputusan Pembelian Konsumen 1. Definisi Keputusan Pembelian. PENGARUH PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR PRODUK YAMAHA PADA, 32.

Tjiptono, F. (2012). Service Management Mewujudkan Layanan. Prima. Yogyakarta: CV Andi Offset.

Tjiptono, F. (2014). Pemasaran jasa–prinsip, penerapan, dan penelitian. Yogyakarta: Andi Offset.

Tjiptono, F., & Diana, A. (2019). Kepuasan pelanggan. Yogyakarta: Andi.

Zulaicha, S., & Irawati, R. (2016). Pengaruh Produk dan harga terhadap keputusan pembelian Konsumen di Morning Bakery Batam. Inovbiz: Jurnal Inovasi Bisnis, 4(2), 123–136.




DOI: https://doi.org/10.37531/mirai.v8i2.4818

Refbacks

  • Saat ini tidak ada refbacks.


Flag Counter

Creative Commons License

JURNAL MIRAI MANAGEMENT is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Web
Analytics