Marketing Plan For Boosting Sales

Betty Rahayu, Fitriyah Astri, Heny Herawati, Seska Gampu, Nita L. Ssalam

Sari


The purpose of this study is to learn more about marketing tactics used to boost sales at CoffeePurnama. The research approach is a sort of qualitative inquiry that makes use of descriptive qualitative methods. This study directly observes important informants and informants through observations, interviews, documentation, and focus group discussions (FGDs). The findings of this study suggest that Coffee Purnama's marketing strategy is sound because Purnama Coffeee has the advantages and potential to compete with its rivals in the market today. One such opportunity is to develop product innovations. On the down side, though, the full moon Coffeee also contains risks and flaws that could cause it to fail. Purnama Coffeee's threats and weaknesses are inconsistent open sticks, poor promotions, and insufficient locations. This danger served as a catalyst for CoffeePurnama to increase the next aim. According to the current plan, it is most effective to keep promoting CoffeePurnamayang in areas where this strategy can make the most of its advantages and opportunities.
Keywoard: Marketing Strategy; Sales

Teks Lengkap:

Download PDF

Referensi


Atra, D. N. C., Yeti, Y., Rahayu, B., & Yusuf, M. (2022). EFFECT OF COMPETENCE AND COMPENSATION ON EMPLOYEE PERFORMANCE. Journal of Innovation Research and Knowledge, 2(6), 2477-2482.

Hartono, H., Hutomo, K., & Mayangsari, M. (2012). The Effect of Marketing Strategy on Increasing Sales at the Company "By Setting Bina Nusantara University Alumni and Students as Research Objects. Binus Business Review, 3(2), 882-897.

Hanafi, A., & Rahayu, B. (2019). Intensifikasi Dan Ekstensifikasi PD BPR Bank Jombang Dalam Meningkatkan Pendapatan Asli Daerah (PAD) Di Kabupaten Jombang. Journal of Public Power, 3(1), 1-11.

Kadim, A., & Sunardi, N. (2022). Financial Management System (QRIS) based on UTAUT Model Approach in Jabodetabek. International Journal of Artificial Intelligence Research, 6(1).

Kotler, Philip and Keller, Kevin Lane, (2012), Marketing Management, 13th Edition, Second Volume, Jakarta: Erlangga.

Lesmana, R. (2015). analysis of marketing strategy to increase residential sales of green river city bekasi (case study at PT. Artha Bangun Pratama) (Doctoral dissertation, Pamulang University).

Lesmana, R., & Sunardi, N. (2021). Futuristic Leadership Through PEKA Analysis Approach. HUMANIST (Humanities, Management and Science Proceedings), 2(1).

Lesmana, R., Sunardi, N., & Kartono. The Effect of Financing and Online Marketing on MSMEs Income Increasing at Intermodal Modern Market BSD City Tangerang Selatan. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(7), 25-34

Lesmana, R., Sunardi, N., Hastono, H., & Widodo, AS (2021). Perceived Quality Forms Customer Loyalty via Brand Equity for Xiaomi Brand Smartphone Users in South Tangerang. Journal of Competitive Marketing, 4(2), 157-167

Lesmana, R., Sutarman, A., & Sunardi, N. Building A Customer Loyalty Through Service Quality Mediated by Customer Satisfaction. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 38-45

Pudjowati, J., Cakranegara, P. A., Pesik, I. M., Yusuf, M., & Sutaguna, I. N. T. (2021). The Influence Of Employee Competence And Leadership On The Organizational Commitment Of Perumda Pasar Juara Employees. Jurnal Darma Agung, 30(2), 606-613

Rasmikayati, E., et al. (2017). Study of Consumer Attitudes and Behavior in Buying Coffee and Their Opinions on Product Variants and the Potential of the Shop. Agribusiness Pulpit: Journal of Agribusiness-Insighted Scientific Community Thought, 3(2), 117-133.

Rahayu, B., & Musta’in, M. M. (2019). Analisis Pengaruh Kinerja Keuangan Dengan Analisis Rasio Terhadap Laba Perusahaan:(Studi kasus PT. Astra International TBK Periode 2010-2014). Journal of Public Power, 3(2), 81-90.

Rahayu, B. (2017). Pengaruh Kualitas Pelayanan Nasabah Pada PT. BPR Artha Pemenang Cabang Jombang. Jurnal@ Trisula LP2M Undar, 1(5), 464-476.

Rahayu, B. (2017). Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah pada PT BPR Artha Pamenang Cabang Jombang. Skripsi Universitas Darul’Ulum Jombang.Saefudin, BR, et al. (2020). A Comparative Study of Consumer Preferences at Two Coffee Shops in Cibinong, Bogor Regency. AGROVITAL: Journal of Agricultural Sciences, 5(1), 39-46.

Rahayu, B., Arrasyid, M. H., & Nurhayati, W. (2021). Harga, Promosi, Dan Inovasi Produk Terhadap Volume Penjualan. National Coverence Multidisiplinary (NiCMa).

Rahayu, B., & Nurhayati, W. (2021, March). Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai Pada Kantor Dinas Pekerjaan Umum Dan Penataan Ruang Kabupaten Jombang. In Conference on Economic and Business Innovation (CEBI) (pp. 816-828).Sugiyono, (2016). Quantitative Research Methods, Qualitative and R&D. Bandung: Alphabet.

Suparman. (2007). System Administration Taxation Modern (On line),(http.s://pajaktaxes.blogspot.com/2007/04/sistem-administration-perpajakanmodern.html, accessed 17 September 2013).

Sampe, F., Cakranegara, P. A., Yusuf, M., Rahayu, M., & Nasution, R. A. (2022). EMPLOYEE PERFORMANCE AND HUMAN RESOURCE PROTECTION. Jurnal Ekonomi, 11(03), 1045-1049.

Sampe, F., Yusuf, M., Pakiding, D. L., Haryono, A., & Sutrisno, S. (2022). Application Of Digital Marketing In Maintaining Msmes During The Covid-19 PandemiC. Jurnal Darma Agung, 30(2), 663-676.

Salim, N. A., Sutrisno, S., Maango, H., Yusuf, M., & Haryono, A. (2022). Employee Performance And The Effects Of Training And The Workplace. Jurnal Darma Agung, 30(2), 549-558.

Saepudin, A., Prihadi, M. D., Asmala, T., & Yusuf, M. (2022). WORK FROM HOME (WFH) POLICIES ARE BEING IMPLEMENTED AT THE BANDUNG CITY PUBLIC WORKS DEPARTMENT. Journal of Research and Development on Public Policy, 1(1), 42-50.

Sunardi, N., & Lesmana, R. (2020). The concept of Icepower (Wiramadu) as an Entrepreneurial Solution towards an Independent Prosperous Village (DMS) during the Covid-19 Pandemic. JIMF (Forkamma Scientific Journal of Management), 4(1).

Wowling, S. A. S., Yusuf, M., Gampu, S., & Sahala, J. (2022). PRODUCT QUALITY AND PRICING INFLUENCE ON THE BRAND REPUTATION OF LOCO COFFEE FAST FOOD PRODUCTS. Jurnal Darma Agung, 30(2), 541-548.

Yusuf, M., Fitria, H., & Mulyadi, M. (2020). The Influence of Teacher’s Supervision and Professionalism on Teacher’s Performance. Journal of Social Work and Science Education, 1(3), 234-240.

Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182

Zulkarnain, The Science of Selling (Theoretical Approach & Selling Skills), Edition 1. Print 1, Yogyakarta: Graha Ilmu 2012.




DOI: https://doi.org/10.37531/mirai.v8i1.4919

Refbacks

  • Saat ini tidak ada refbacks.


Flag Counter

Creative Commons License

JURNAL MIRAI MANAGEMENT is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Web
Analytics