Peningkatan Keterampilan Melalui Program Magang di Divisi Campaign Management & Advertorial Designer (Studi Kasus PT Liputan Enam Dot Com)

Amelia Putri Darmaji, Ajat Sudrajat

Sari


This article aims to uncover the practies of Campaign Management & Advertorial Designer at Emtek Digital, eith a focus on a case study within KapanLagi Youniverse (KLY). KLY pursues the vision and mission of becoming a leader in online media in indonesia, providing integrated digital solutions to enchance the quality of life in the era of digitalization. The reserch methodology employed is qualitative with a descriptive approach, concentrating on the activities and procedures within the Campaign Management & Advertorial Designer division at KLY. The research findings identify 7 key stages essential for carrying out tasks within the division. This article serves as as a guide and insight for individuals interested in working in the online media industry who share the vision of KLY and Emtek Digital.

Keywords : Campaign Management & Advertorial Designer, KapanLagi Youniverse

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Referensi


Patton, M. Q. (2015). Qualitative Research and Evaluation Methods. Sage Publications.

Indonesia Digital Association (IDA) & SimilarWeb. Data Rank Publisher Group Leaderboard dalam industri digital di Indonesia.

Emtek. (2023). About Emtek. Diakses pada 26 September 2023, dari https://www.emtek.co.id/company-overview

KLY. (2023). KapanLagi Youniverse. About KLY. Diakses pada 26 September 2023 dari https://www.kly.id/

Kementrian Pendidikan dan Kebudayaan RI. (2022). Kampus Merdeka. Diakses pada 26 September 2023, dari https://kampusmerdeka.kemdikbud.go.id/




DOI: https://doi.org/10.37531/mirai.v8i3.5947

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