Destination Image dan Memorable Tourism Experience dalam Revisit Intention Generasi Millenial dan Gen Z (Studi pada Wisata Banten Lama)

Ratu Ina Hasanah, Meutia Meutia, Lutfi Lutfi

Sari


Penelitian ini bertujuan untuk mengetahui pengaruh Destination Image mencakup Cognitive Image dan Affective Image terhadap peningkatan Revisit Intention dengan Memorable Tourism Experience (MTE)  sebagai variabel intervening pada wisatawan Generasi Millenial dan Gen Z. Jenis penelitian yang digunakan adalah penelitian kuantitatif deskriptif. Populasi dalam penelitian ini adalah pengunjung Objek Wisata Banten Lama. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan sebanyak 150 responden. Metode analisis data menggunakan Structural Equation Modelling (SEM) dengan SmartPLS 3.2.9. Hasil menunjukan bahwa MTE mampu memediasi hubungan Cognitive Image dan Affective Image terhadap Revisit Intention. Dengan kedudukan variabel mediasi full mediation. Penelitian ini mengungkapkan bahwa Cognitive Image dan Affective Image memiliki pengaruh positif namun tidak signifikan terhadap Revisit Intention. Implikasi dari penelitian ini yaitu pengelola destinasi dapat berkontribusi dalam meningkatkan pembentukan MTE agar wisatawan Generasi Millenial dan Gen Z bersedia untuk mengunjungi kembali destinasi Banten Lama.

Kata Kunci: Destination Image; Cognitive Image; Affective Image; Memorable Tourism Experience (MTE); Revisit Intention.


Teks Lengkap:

PDF

Referensi


Abbasi, G. A., Kumaravelu, J., Goh, Y. N., & Dara Singh, K. S. (2021). Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB). Spanish Journal of Marketing - ESIC, 25(2), 282–311. https://doi.org/10.1108/SJME-12-2019-0109

Adongo, C. A., Anuga, S. W., & Dayour, F. (2015). Will they tell others to taste ? International tourists ’ experience of Ghanaian cuisines. TMP, 15, 57–64. https://doi.org/10.1016/j.tmp.2015.03.009

Azhani Pricillia, & Thayib Hasroel Moh. (2019). Pemberdayaan Masyarakat Melalui Ekowisata Mangrove. Batara Wisnu Journal : Indonesian Journal of Community Services, 3(2), 1.

Basrowi, Ali, H., & Suyanto, T. (2022). Customer Satisfaction Modelling of The Indonesia. International Journal of Science and Applied Science: Conference Series P-ISSN, 6(2), 2549–4635. https://doi.org/10.20961/ijsascs.v6i2.74091

Beerli, A & Martin, J. (2004). FACTORS INFLUENCING. 31(3), 657–681. https://doi.org/10.1016/j.annals.2004.01.010

Chen, H., & Rahman, I. (2018). Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26(October 2017), 153–163. https://doi.org/10.1016/j.tmp.2017.10.006

Chiu, W., Zeng, S., & Cheng, P. S. (2016). The influence of destination image and tourist satisfaction on tourist loyalty : a case study of Chinese tourists in Korea. https://doi.org/10.1108/IJCTHR-07-2015-0080

Elia, A., Basrowi, & Chinnasari, B. (2016). How does the government improve the competitiveness of SMEs? lesson learned from Thailand. In Jurnal Penelitian Pendidikan Guru Sekolah Dasar (Vol. 6, Nomor August).

Ersoy, E. (2018). The Place Of Problem Solving And Mathematical Thinking In The The Place Of Problem Solving And Mathematical Thinking. January 2015.

Fajar, Gafur, R., Muhatta, Jasmine, V. J., Zaki, H. I., Riki, T., Juariyah, S., Heryadi, A., Baihaki, Basrowi, & Yusuf, F. A. (2023). Pemberdayaan Pelaku UMKM Kerajinan Anyaman Bambu. Batara Wisnu Journal: Indonesian Journal of Community Services, 3 No 2(2), 340–345.

Ferdinand, A. (2014). Metode Penelitian Manajemen (Edisi Keli). Badan Penerbit Universitan Diponegoro.

Fernandes, T., & Cruz, M. (2016). Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars. Journal of Retailing and Consumer Services, 31, 371–379. https://doi.org/10.1016/j.jretconser.2016.05.002

Gafur, R., Setiawan, I., Gunawan, I., Lutfi, A. S., & Basrowi. (2023). Osialisasi Pentingnya Vitamin A Untuk Optimalisasi Pertumbuhan Balita. 3(2), 346–351.

Ghozali, I. (2021). Partial Least Squares Konsep, Teknik Dan Aplikasi Menggunakan Program SmartPLS 3.2.9 Untuk Penelitian Empiris (Edisi 3). Badan Penerbit Universitan Diponegoro.

Gibson, H. J., Qi, C. X., & Zhang, J. J. (2008). Destination Image and Intent to Visit China and the 2008 Beijing Olympic Games. 427–450.

Hair, J. F., Sarstedt, M., & Ringle, C. M. (2012). An Assessment of the Use of Partial Least Squares Structural Equation An assessment of the use of partial least squares structural equation modeling in marketing research. March. https://doi.org/10.1007/s11747-011-0261-6

Hardianto, A. M., Suheli, Urhayana, C., Sidik, S., Wibisono, Y., Mus, A. M., Eva, M., Basrowi, & Suseno, B. (2023). Pola Berfikir Inovasi UMKM Sindang Heula ( Keramahan Lokal Masyarakat Kabupaten Serang Banten ). Batara Wisnu Journal: Indonesian Journal of Community Services, 3(2), 361–367.

Hasan, M. K., Abdullah, S. K., Lew, T. Y., & Islam, M. F. (2019). The antecedents of tourist attitudes to revisit and revisit intentions for coastal tourism. International Journal of Culture, Tourism, and Hospitality Research, 13(2), 218–234. https://doi.org/10.1108/IJCTHR-11-2018-0151

Hendriawan, N. K., Basrowi, B., & Rahmadani, K. (2023). Pengembangan Media Pembelajaran Aplikasi Kodular pada Mata Pelajaran Teknologi Informasi dan Komunikasi Kelas X di SMK Pasudan 1 Kota Serang. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 6(12), 10491–10495. https://doi.org/10.54371/jiip.v6i12.2927

House, M., Chandralal, L., Rindfleish, J., & Valenzuela, F. (n.d.). An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences An Application of Travel Blog Narratives to Explore Memorable Tourism Experiences. March 2015, 37–41. https://doi.org/10.1080/10941665.2014.925944

Indriani, A., Rini, E. S., & Sembiring, B. K. F. (2021). Analysis of Destination Image and Memorable Tourism Experience on Revisit Intention through Satisfaction of Tourist in Maimoon Place. 8(December), 597–605.

Junaedi, S., & Harjanto, J. (2020). Examining the Effect of Destination Awareness, Destination Image, Tourist Motivation, and Word of Mouth on Tourists’ Intention to Revisit. 27, 27–38. https://doi.org/10.1108/s1571-038620200000027003

Khasawneh, M., & Alfandi, A. M. T. (2019). Determining behaviour intentions from the overall destination image and risk perception Determining Behaviour Intentions From The Overall Destination Image And Risk Mohammad Shabib Khasawneh Ashraf Mohammad Alfandi. November. https://doi.org/10.20867/thm.25.2.6

Kim, J. H. (2018). The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction. Journal of Travel Research, 57(7), 856–870. https://doi.org/10.1177/0047287517721369

Kim, J. H., & Ritchie, J. R. B. (2014). Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES). Journal of Travel Research, 53(3), 323–335. https://doi.org/10.1177/0047287513496468

Kim, Y., Ribeiro, M. A., & Li, G. (2022). Tourism Memory Characteristics Scale: Development and Validation. Journal of Travel Research, 61(6), 1308–1326. https://doi.org/10.1177/00472875211033355

Komariah, K., & Basrowi, B. (2022). Lika Liku Ojek Online Mendapatkan Point Dan Coin Di Tengah Maraknya Transportasi Digital. Media Ekonomi, 21(2), 73. https://doi.org/10.30595/medek.v21i2.11070

Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (Edisi 15 J). Pearson.

Lee, J., Kyle, G., & Scott, D. (2012). The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination. Journal of Travel Research, 51(6), 754–767. https://doi.org/10.1177/0047287512437859

Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32, 115–123. https://doi.org/10.1016/j.jhtm.2017.06.002

Mahdzar, M. (2018). Tourists ’ Perception on Memorable Tourism Experience Towards Their Revisit Intentions to Islamic Tourism Destination in Shah Alam , Selangor. 7(1), 37–44.

Maria, S., Loureiro, C., Jesus, S., Maria, S., & Loureiro, C. (2019). How perceived risk and animosity towards a destination may influence destination image and intention to revisit : the case of Rio de Janeiro Rio de Janeiro. Anatolia, 00(00), 1–16. https://doi.org/10.1080/13032917.2019.1632910

Muti’ah, E., Dewi, W. R., Setiayadi, H., Agustina, Nuryanto, U. W., & Basrowi. (2023). Peningkatan Kualitas : Perempuan Hebat Generasi Kuat. Batara Wisnu Journal: Indonesian Journal of Community Services, 3(2), 1–6.

Önder, I., & Marchiori, E. (2017). A comparison of pre-visit beliefs and projected visual images of destinations. TMP, 21, 42–53. https://doi.org/10.1016/j.tmp.2016.11.003

Rahmatullah, M., & Basrowi, B. (2023). Self Regulated Learning di Masa Pandemi Covid-19 Terhadap Motivasi Belajar Siswa Pada Pelajaran Pendidikan Agama Islam (PAI) SMA di Provinsi Banten. Edukasi Islami: Jurnal Pendidikan Islam, 12(04), 2895–2902. https://doi.org/10.30868/ei.v12i04.5222

Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius. Procedia - Social and Behavioral Sciences, 175(April), 252–259. https://doi.org/10.1016/j.sbspro.2015.01.1198

Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing and Management, 21(May), 100621. https://doi.org/10.1016/j.jdmm.2021.100621

Rustandi, T., Muti’ah, E., Dewi, W. R., Setiayadi, H., Novianawati, W., Encu, & Basrowi. (2023). Sosialisasi Peningkatan Kesadaran Ibu Hamil Tentang Pentingnya 1000 Hari Pertama Kehidupan. Batara Wisnu Journal : Indonesian Journal of Community Services, 3(2), 2023.

Saefullah, M., & Basrowi, B. (2022). Dampak Lingkungan Kerja Fisik Terhadap Kinerja Dan Kepuasan Karyawan Bagian Produksi. Jurnal Bina Bangsa Ekonomika, 15(2), 481–491. https://doi.org/10.46306/jbbe.v15i2.183

Song, H. M., Kim, K. S., & Yim, B. H. (2017). The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention. Asia Pacific Journal of Tourism Research, 22(11), 1182–1193. https://doi.org/10.1080/10941665.2017.1377740

Sthapit, E., Del Chiappa, G., Coudounaris, D. N., & Björk, P. (2020). Tourism experiences, memorability and behavioural intentions: a study of tourists in Sardinia, Italy. Tourism Review, 75(3), 533–558. https://doi.org/10.1108/TR-03-2019-0102

Stylos, N., Bellou, V., Andronikidis, A., & Vassiliadis, C. A. (2017). Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists. Tourism Management, 60, 15–29. https://doi.org/10.1016/j.tourman.2016.11.006

Suseno, B. D., Basrowi;, Saefullah, E. ., & Sapyarudin, I. (2023). Percepatan Penurunan Stunting. Eureka MEdia Aksara. https://repository.penerbiteureka.com/media/publications/560793-percepatan-penurunan-stunting-1d003201.pdf

Tonich, & Basrowi. (2022). The Effect Of Adversity And Resilience On The Performance Of Middle School Teachers In Palangka Raya City. Journal of Positive School Psychology, 6(8), 5525–5543.

Tukamushaba, E. K., Xiao, H., & Ladkin, A. (2016). The effect of tourists ’ perceptions of a tourism product on memorable travel experience : Implications for destination branding. 7(1), 2–12. https://doi.org/10.1515/ejthr-2016-0001

Usep;, Yusuf, F. A. ., & Basrowi. (2019). 2 3 123. National Conference on Applied Business, Education, & Technology (NCABET), 3(2), 40–46. https://doi.org/DOI Issue : 10.46306/ncabet.v1i1

Wu, H. C., & Li, T. (2017). A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists. In Journal of Hospitality and Tourism Research (Vol. 41, Nomor 8). https://doi.org/10.1177/1096348014525638

Wu, H. C., Li, T., & Li, M. Y. (2016). A Study of Behavioral Intentions, Patient Satisfaction, Perceived Value, Patient Trust and Experiential Quality for Medical Tourists. Journal of Quality Assurance in Hospitality and Tourism, 17(2), 114–150. https://doi.org/10.1080/1528008X.2015.1042621

Yamane, T., & Kaneko, S. (2021). Is the younger generation a driving force toward achieving the sustainable development goals? Survey experiments. Journal of Cleaner Production, 292, 125932. https://doi.org/10.1016/j.jclepro.2021.125932

Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–223. https://doi.org/10.1016/j.tourman.2013.06.006

Zhang, H., Wu, Y., & Buhalis, D. (2018). A model of perceived image, memorable tourism experiences and revisit intention. Journal of Destination Marketing and Management, 8(June), 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004

Zhang, H., Xu, F., Leung, H. H., & Cai, L. A. (2015). The Influence of Destination-Country Image on Prospective Tourists ’ Visit Intention : Testing Three Competing Models The Influence of Destination-Country Image on Prospective Tourists ’ Visit Intention : Testing Three Competing Models. 1665(September). https://doi.org/10.1080/10941665.2015.1075566

Zhang, Y., Zhang, L., Zhang, X., Yang, M. M., Zhang, S., Li, S. J., & Huang, Y. Y. (2018). Hospital service quality and patient loyalty: the mediation effect of empathy. Journal of Business and Industrial Marketing, 33(8), 1176–1186. https://doi.org/10.1108/JBIM-02-2018-0072




DOI: https://doi.org/10.37531/yum.v7i2.6693

Refbacks

  • Saat ini tidak ada refbacks.


Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional
Web Analytics Made Easy - StatCounter