Analysis of the Implementation of Business Model Canvas Strategy (A Study on Restaurants in Bandar Lampung)

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The increasingly intense business competition between Rumah Kayu, Kampung Kecil, and other competitors requires management to operate professionally and possess a deep understanding of their business models for effective evaluation and strategic planning. This study aims to map the implementation of the business models of Rumah Kayu and Kampung Kecil using the Business Model Canvas (BMC) approach. A qualitative method was employed through interviews with relevant parties, followed by analysis and mapping to compare the applied business models. The results show that while Rumah Kayu and Kampung Kecil share similarities in several aspects of the BMC, there are notable differences that affect their operations. These differences are primarily reflected in the value propositions component, including pricing, facilities, and the services offered by each restaurant.