Social Media and Social Networking's Impact on Consumers

Frans Sudirjo, I Nyoman Tri Sutaguna, Rini Hadiyati, Syamsu Rijal, Geofakta Razali

Sari


The pandemic has had a big effect on the world, not just negatively but also in a lot of different industries. One of these sectors is the sports industry, where one of the results has been the increase in basketball tournaments, which inexorably has an effect on basketball-related products such specialized clothing. This product fills a niche in the market that the general public barely knows about because of its function, variety, and high level of product quality. During pandemics when social activities are restricted, this information search activity transfers to the network and involves visiting social media and social networking sites to learn more about products. Data for this qualitative study came from 141 respondents in Garut who play basketball regularly. The data was analyzed using SPSS, and it was found that social networks and social media have a big impact on people's decisions to buy basketball-related clothes.

Kata Kunci: Media Social , Networking Social , Decision Purchase

Teks Lengkap:

Download PDF

Referensi


Agustina, R., Yusuf, M., Sutiyan, O. S. J., Ardianto, R., & Norvadewi, N. (2022). Employee Performance Mediated Quality Of Work Life Relationship Satisfaction On The Job And Organizational Commitment. Jurnal Darma Agung, 30(2), 589-605.

Agrilsta, G. R. (2021). Pengaruh Kemudahan, Dan Kepercayaan Terhadap Keputusan Pembelian Di Shopee (Studi Pada Mahasiswa Angkatan 2016 Stie Pgri Dewantara Jombang). In Other Thesis, Stie Pgri Dewantara. Stie Pgri Dewantara.

Alfiah, A., Suhendar, A., & Yusuf, M. (2023). Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Vinyl Flooring Merek Taco di CV Indosanjaya Kota Bandung. SEIKO: Journal of Management & Business, 6(1), 492-503.

Alfirdaus, Y. A. Z., & Susanto, I. H. (2021). Aktivitas Olahraga Berbasketball Pada Saat Pandemi Covid- 19 Di Kabupaten Tuban. Jurnal Kesehatan Olahraga, 9(3), 81–90.

Andrea, M. (2019, July 14). Gairah Industri Fashion Indonesia. Cnbcindonesia.Com.

Aryanti, N. N. S., Sutaguna, I. N. T., & Pertiwi, P. R. (2018). PENGEMBANGAN KULINER LOKAL DI DESA MENGESTA KECAMATAN PENEBEL KABUPATEN TABANAN PROVINSI BALI. Jurnal Perhotelan dan Pariwisata Juli-Desember, 8(2), 149.

Ardyansyah, F., Sutaguna, I. N. T., Moridu, I., Cakranegara, P. A., & Wiryawan, D. (2022). Business Strategy Formulation Based on SWOT Analysis: Case Study of PT Hatten Wine Bali. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(3), 19867-19876.

Arta, D. N. C., Leuhery, F., Abubakar, H., Yusuf, M., & Cakranegara, P. A. (2023). Literature Review: Analisis Hubungan Antara Pelatihan dan Kinerja Karyawan di Sebuah Perusahaan. Management Studies and Entrepreneurship Journal (MSEJ), 4(1), 162-168.

Atmaja, D. S., Zaroni, A. N., & Yusuf, M. (2023). Actualization Of Performance Management Models For The Development Of Human Resources Quality, Economic Potential, And Financial Governance Policy In Indonesia Ministry Of Education. Multicultural Education, 9(01), 1-15.

Atra, D. N. C., Yeti, Y., Rahayu, B., & Yusuf, M. (2022). EFFECT OF COMPETENCE AND COMPENSATION ON EMPLOYEE PERFORMANCE. Journal of Innovation Research and Knowledge, 2(6), 2477-2482

Baidun, A., Prananta, R., Harahap, M. A. K., & Yusuf, M. (2022). Effect Of Customer Satisfaction, Marketing Mix, And Price In Astana Anyar Market Bandung. Al-Kharaj: Cakranegara, P. A., Hendrayani, E., Jokhu, J. R., & Yusuf, M. (2022). Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia–Food & Beverage Sector. Enrichment: Journal of Management, 12(5), 3873-3881

Batee, M. M. (2019). Pengaruh Media Sosial Terhadap Keputusan Pembelian Di Toko Kaos Nias Gunungsitoli. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 2(2), 313-324. https://doi.org/10.36778/jesya.v2i2.108

Bilal, G., Ahmed, M. A., & Shahzad, M. N. (2014). Role of Social Media and Social Networks in Consumer Decision Making: A Case of the Garment Sector. IJMSE (INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY SCIENCES AND ENGINEERING), 5(3), 1–9.

Cakranegara, P. A., Hendrayani, E., Jokhu, J. R., & Yusuf, M. (2022). Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia–Food & Beverage Sector. Enrichment: Journal of Management, 12(5), 3873-3881.

Cakranegara, P. A., Kurniadi, W., Sampe, F., Pangemanan, J., & Yusuf, M. (2022). The Impact Of Goods Product Pricing Strategies On Consumer Purchasing Power: A Review Of The Literature. Jurnal Ekonomi, 11(03), 1115-1120.Journal of Islamic Economic and Business, 4(2)

Chaplin, J. P. (2011). Kamus Lengkap Psikologi (K. Kartono, Ed.; 1st ed.). Rajawali Pers.

Dacholfany, M. I., Khataybeh, A. M., Lewaherilla, N. C., Yusuf, M., Sihombing, H. B. M., & Chang, M. L. (2022). APPLICATION OF THE BALANCED SCORE CARD CONCEPT AS A HUMAN RESOURCE PERFORMANCE MEASUREMENT TOOL AT THE MINISTRY OF HIGHER EDUCATION IN INDONESIA. MULTICULTURAL EDUCATION, 8(04), 1-13

El Yousfi, I., & Karaduman, I. (2019). THE EFFECTS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER DECISION-MAKING PROCESS: STUDY IN TURKISH FASHION INDUSTRY. International Journal of Recent Research in Commerce Economics and Management (IJRRCEM), 6(3), 99–105.

Ernayani, R., Asnawi, M. I., Lumentah, N. R., Moridu, I., & Lestari, W. (2023). Literature Review: Prospek Peningkatan Suku Bunga terhadap Nilai Perusahaan dan Return Saham. COSTING: Journal of Economic, Business and Accounting, 6(2), 1168-1180.

Ernayani, R., Fauzan, R., Yusuf, M., & Tahirs, J. P. (2022). The Influence of Sales And Operational Costs on Net Income in Cirebon Printing Companies. Al-Kharaj: Journal of Islamic Economic and Business, 4(2)

Fachrurazi, F., Zarkasi, Z., Maulida, S., Hanis, R., & Yusuf, M. (2022). INGCREASING MICRO SMALL MEDIUM ENTEPRISES ACTIVITY ENTREPRENEURIAL CAPACITY IN THE FIELD OF DIGITAL MARKETING. Jurnal Ekonomi, 11(03), 1653-1660.

Fasiha, F., Yusuf, M., Sihombing, H. B. M., Mujahidin, M., & Chenini, R. (2022). The Effect of Product Quality and Service Quality on Consumer Loyalty at Palopo Minimarkets. Ikonomika: Jurnal Ekonomi dan Bisnis Islam, 7(2), 177-192

Fadlilah, A. H., Dambe, D. N., Cakranegara, P. A., Djohan, D., & Moridu, I. (2023). Literature Review: Diferensiasi Efek Current Ratio dan Profitability Ratio pada Harga Saham Perusahaan. COSTING: Journal of Economic, Business and Accounting, 6(2), 1105-1118.

Fitriasuri, F., & Dini, S. R. P. (2023). The Influence of Budget Participation, Clarity of Budget Targets on Managerial Performance. Quantitative Economics and Management Studies, 4(1), 162-167.

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.

Gondodiyoto, S. (2008). Audit Sistem Informasi: Pendekatan Cobit (Revisi). Mitra Wacana Media.

Grover, P., & Mandan, R. K. (2017). Grover, D. P., & Mandan, R. K. (2017). Analysing role of social media in consumer decision making for purchase of auto brands In India. International Journal of Management, 8(1), 73–83.

Hanis, R., & Yusuf, M. (2022, December). Applying A Swot Analysis Approach To A Sharia Marketing Perspective At Alunicorn Shops In Bandung. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 653-670).

Haribowo, R., Moridu, I., Rafid, M., Kamar, K., & Yusuf, M. (2022). COMPARATIVE ANALYSIS OF INDONESIAN HOUSEHOLD CONSUMPTION EXPENDITURE 2018-2021. Journal of Innovation Research and Knowledge, 2(6), 2497-2504.

Haribowo, R., Tannady, H., Yusuf, M., Wardhana, G. W., & Syamsurizal, S. (2022). Analisis Peran Social Media Marketing, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Pelanggan Rumah Makan Di Jawa Barat. Management Studies and Entrepreneurship Journal (MSEJ), 3(6), 4024-4032.

Hasnah. (2017). Analisis Bauran Pemasaran Terhadap Perilaku Konsumen Dalam Keputusan Pembelian Motor Merek Kawasaki Pa da PT. Diana Indonesia di Makassar. Universitas Muhammadiyah Makassar.

Herdiyanti, H., Arta, D. N. C., Yusuf, M., Sutrisno, S., & Suyatno, A. (2022). Pengaruh Penerapan Sistem Keadilan Distributif dan Keadilan Interaksinonal terhadap Kepuasan Kerja Pegawai Perusahaan: Literature Review. Jurnal Mirai Management, 7(2), 523-530.

Heryadi, D. Y., Fachrurazi, F., Nurcholifah, I., & Yusuf, M. (2023). During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs" MA ICIH". Jurnal Publikasi Ilmu Manajemen, 2(1), 184-201.

Hidayat, T., Hudah, M., & Zhannisa, U. H. (2020). Survey Minat Masyarakat Untuk Olahraga Rekreasi Berbasketball Pada Masa Pandemi Covid 19 di Kabupaten Demak. Journal of Physical Activity and Sports (JPAS), 1(1), 80–88. https://doi.org/10.53869/jpas.v1i1.17

Ilham, I., Widjaja, W., Sutaguna, I. N. T., Rukmana, A. Y., & Yusuf, M. (2023). Digital Marketing's Effect On Purchase Decisions Through Customer Satisfaction. CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, 3(2), 185-202.

Ismunandar, I., Andriani, N. Y., Hanis, R., Hamzah, R., & Yusuf, M. (2023). GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM. Jurnal Ekonomi, 12(01), 48-53.

Istikomah, I., Saputra, G. W., & Yusuf, M. (2022). Marketing Mix Strategy and Financial Capabilities in Improving Sharia Stock Investment. Journal of Applied Management and Business Administration, 1(1), 21-27

KBBI. (2022). Kamus Besar Bahasa Indonesia (KBBI). Kbbi.Web.Id.

Kotler, P., & Keller, K. L. (2012). Marketing Management (13th ed.). Pearson Prentice Hall, Inc. Martin, G., & Pear, J. (2015). Behavior Modification (H. P. Soetjipto & S. M. Soetjipto, Eds.). Pearson.

Kaharuddin, K., & Yusuf, M. (2022, December). The Impact of Liquidity Risk Optimization on the Stability of Islamic Commercial Banks in Indonesia. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 671-688).

Kurhayadi, K., Rosadi, B., Yusuf, M., Saepudin, A., & Asmala, T. (2022). The Effect of Company Reputation and Customer Experience on Customer Loyal Behavior Citylink Indonesia. Riwayat: Educational Journal of History and Humanities, 5(2), 381-385.

Kurhayadi, K., Yusuf, M., Masrifah, S., Rincani, E. D., & Fauzi, M. (2022). ANALYSIS OF BUMDESA COMPETITIVENESS STRATEGY THROUGH THE UTILIZATION OF TOURISM OBJECTS TO IMPROVE COMMUNITY WELFARE. LITERACY: International Scientific Journals of Social, Education, Humanities, 1(3), 157-171.

Kurniawan, A., Yusuf, M., Manueke, B., Norvadewi, N., & Nurriqli, A. (2022). In Tokopedia Applications, The Effect Of Electronic Word Of Mouth And Digital Payment On Buying Intention.

Kushendar, D. H., Kurhayadi, K., Saepudin, A., & Yusuf, M. (2023). BANDUNG CITY GOVERNMENT ENVIRONMENT AND SANITATION SERVICE CAPACITY IN WASTE MANAGEMENT. LITERACY: International Scientific Journals of Social, Education, Humanities, 2(1), 50-60.

Kumaladewi, R., Sakung, J., & Yusuf, H. (2017). Pengaruh Motivasi Dan Disiplin Kerja Terhadap Kinerja Pegawai Di Kantor Dinas Kesehatan Provinsi Sulawesi Barat. PROMOTIF: Jurnal Kesehatan Masyarakat, 7(1), 52. https://doi.org/10.31934/promotif.v7i1.25

Latuconsina, Z., Nuryanto, U. W., Cakranegara, P. A., Sutaguna, I. N. T., & Anantadjaya, S. P. (2022). Effect of Total Quality Mangement on Visitor Satisfaction and Its Effect on Service Quality. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(3).

Layendra, M., Sri, A. A. P., & Sutaguna, I. N. T. Faktor-faktor yang mempengaruhi motivasi konsumen memilih makanan organik di restaurantsari organik ubud bali.

Mahdi, M., Moridu, I., Wibowo, T. S., Utama, A. S., Adinugroho, I., & Amalia, A. (2023). THE EFFECT OF PROFITABILITY MEDIATION ON INCREASING COMPANY VALUE THROUGH CORPORATE SOCIAL RESPONSIBILITY. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(1).

Moridu, I., Posumah, N. H., Fitriani, F., Bakri, A. A., & Yusni, Y. (2023). Future Financial Decisions Influencing Factors. CEMERLANG: Jurnal Manajemen dan Ekonomi Bisnis, 3(2), 203-214.

Moridu, I., Cakranegara, P. A., Siddiqa, H., Azizi, M., & Ahmad, S. (2023). Determinasi Likuiditas dan Good Corporate Governance Terhadap Nilai Perusahaan: Studi Literature. Jurnal Manajemen (Edisi Elektronik), 14(1), 102-113.

Moridu, I., Mahardhani, A. J., Putra, M. U. M., & Indriana, I. H. (2022). Analisis Peran Pengeluaran Pemerintah, Investasi dan Pembiayaan Perbankan Terhadap Pertumbuhan Ekonomi Indonesia. Jurnal Kewarganegaraan, 6(4), 7123-7132.

Nash, J. (2019). Exploring how social media platforms influence fashion consumer decisions in the UK retail sector. Journal of Fashion Marketing and Management: An International Journal, 23(1), 82–103. https://doi.org/10.1108/JFMM-01-2018-0012

Priyandana, A. (2017, April 3). Menciptakan Pengalaman Berkesan. Marketing.Co.Id. https://marketing.co.id/menciptakan-pengalaman-berkesan/2/

Putra, A. M., & Sutaguna, I. N. T. PERSEPSI MASYARAKAT TERHADAP DIKEMBANGKANNYA DESA BONGAN SEBAGAI DESA WISATA DI KABUPATEN TABANAN. Jurnal Analisis Pariwisata ISSN, 1410, 3729.

Qi, X. (2020). The Influence of Social Media on Buy Decision-making of Young Chinese Consumers.E3S Web of Conferences, 218, 01037. https://doi.org/10.1051/e3sconf/202021801037

Rofi'i, A., Firdaus, D. R., & Moridu, I. (2023). The Analysis of User Acceptance Using UTAUT and Delone & McLean Model: Study Case of Banking Mobile Application. JISTE Journal of Information System, Technology and Engineering, 1(1), 21-25.

Rosdiana, R., Haris, I. A., & Suwena, K. R. (2019). Pengaruh kepercayaan konsumen terhadap minat beli produk pakaian secara online. Jurnal Pendidikan Ekonomi Undiksha, 11(1).

Sarumaha, Y. A., Firdaus, D. R., & Moridu, I. (2023). The Application of Artificial Bee Colony Algorithm to Optimizing Vehicle Routes Problem. JISTE Journal of Information System, Technology and Engineering, 1(1), 11-15.

Sema, P. (2013). Does social media affect consumer decision-making. Johnsons and Wales University, Feinstein Graduate School, 243–270.

Sesario, R., Miftahorrozi, M., Munandar, A., Sutaguna, I. N. T., & Aminudin, M. S. (2022). EFFECT OF SHOPPING LIFESTYLE ON IMPULSIVE PURCHASE IN ONLINE STORE. Cross-Border Journal of Business Management, 2(2), 87-94.

Setiadi, N. J. (2010). Perilaku Konsumen (revisi, Vol. 4). Kencana.

Sjahruddin, H., Hidayat, P., Moridu, I., & Sutaguna, I. N. T. (2022). Determination of The Best Employee Using The Behavioral Anchor Rating Scale. Jurnal Mantik, 6(3), 2753-2758.

Sudirjo, F., Razali, G., Sari, D. I., Sutaguna, I. N. T., & Yusuf, M. (2023). ANALYSIS OF BRAND IMAGE AND PRICE IMPACT ON BUYING BEHAVIOR AT BU IMAS BANDUNG RESTAURANT. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce, 2(2), 24-35.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta, CV. Sunjoyo, D. (2013). Aplikasi SPSS untuk Smart Riset. Alfabeta, CV.

Suhendar, S., Sahusilawane, W., Wibowo, T. S., Moridu, I., & Siregar, I. F. (2023). DETERMINANT CORPORATE GOVERNANCE AND OWNERSHIP STRUCTURE IN INCREASING THE COMPANY'S FINANCIAL PERFORMANCE. International Journal of Economics, Business and Accounting Research (IJEBAR), 7(1).

Sutaguna, I. N. T., Endrawati, T., Dima, A. F., Ningtyas, H. I. R., & Rais, R. (2022). ANALYSIS OF FACTORS AFFECTING EMPLOYEE PERFORMANCE. Journal of Innovation Research and Knowledge, 2(6), 2483-2488.

Sutaguna, I. N. T. (2017). MODIFIKASIMAKANAN TRADISIONAL BALI BERBAHAN DASAR AYAM SEBAGAI DAYA TARIKWISATA DI DESA MENGWI BADUNG. Jurnal Ilmiah Hospitality Management, 7(2), 111-120.

Sutaguna, I. N. T. (2022). Gastronomi Hidangan Pesan Tlengis Sebagai Daya Tarik Wisata di Desa Werdi Bhuwana Bali. Economic and Business Management International Journal (EABMIJ), 4(03), 271-277.

Sutaguna, N. T. (2022). Pengaruh Lingkungan Kerja terhadap Kinerja Kerja Karyawan melalui Kepuasan Kerja Sebagai Variabel Intervening. Jurnal Pendidikan dan Konseling (JPDK), 4(5), 392-399.

Sutaguna, I. N. T., Yulistiyono, A., Verawati, Y., Utami, N. M. S., & Astakoni, I. M. P. (2022). Gender Sebagai Sub-sample: Variabel Anteseden Perilaku Organizational Citizenship Behavior (OCB). WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi), 21(2), 133-149.

Suyudi, T. (2020). Basketball Alami Peningkatan Penjualan di Shopee. Itworks.Id.

Yusuf, M., Sutaguna, I. N. T., Hariyanto, M., Fauzan, R., & Miftahuljannah, R. H. (2023). Tokopedia Marketplace, The Effect Of Digital Marketing And Service Quality On Purchase Decisions. Jurnal Mirai Management, 8(1), 448-457.

Yusuf, M., Fitriyani, Z. A., Abdilah, A., Ardianto, R., & Suhendar, A. (2022). The Impact Of Using Tokopedia On Profitability And Consumer Service. Jurnal Darma Agung, 30(2), 559-573.

Yusuf, M., Haryono, A., Hafid, H., Salim, N. A., & Efendi, M. (2022). Analysis Of Competence, Leadership Style, And Compensation In The Bandung City Pasar Bermartabat. Jurnal Darma Agung, 30(1), 524-2.

Yusuf, M., & Matiin, N. (2022). ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS. International Journal of Economics and Management Research, 1(3), 177-182.

Yusuf, M., Saiyed, R., & Sahala, J. (2022, December). Swot Analysis in Making Relationship Marketing Program. In Proceeding of The International Conference on Economics and Business (Vol. 1, No. 2, pp. 573-588).

Yusuf, M., Sutrisno, S., Putri, P. A. N., Asir, M., & Cakranegara, P. A. (2022). Prospek Penggunaan E-Commerce Terhadap Profitabilitas Dan Kemudahan Pelayanan Konsumen: Literature Review. Jurnal Darma Agung, 30(1), 786-801




DOI: https://doi.org/10.37531/mirai.v8i1.4731

Refbacks

  • Saat ini tidak ada refbacks.


Flag Counter

Creative Commons License

JURNAL MIRAI MANAGEMENT is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Web Analytics