Efektivitas Promosi Personal Selling Dan Promosi Media Sosial Terhadap Keberhasilan Umkm Di Kabupaten Labuhan Batu
Sari
Teks Lengkap:
PDFReferensi
Adrian, M. A. (2020). EMPOWERMENT STRATEGIES OF MICRO , SMALL , MEDIUM ENTERPRISES EMPOWERMENT STRATEGIES OF MICRO , SMALL , MEDIUM ENTERPRISES ( MSMEs ) TO IMPROVE INDONESIA. International Journal of Economics, Business and Accounting Research (IJEBAR), January 2019. https://doi.org/10.29040/ijebar.v2i04.222
Anitha, K. (2022). Effectiveness of Advertisements Through Social Media. Journal of Management Research and Analysis, October.
Asriani, A., Putri, N., Kurniawan, S., & Sani, A. (2022). Pengaruh Personal Selling terhadap Peningkatan Penjualan Alat Tulis pada CV. Etalase Mitra Jaya di Wajo pada Masa Lockdown Pandemi Covid 19. Amkop Management Accounting Review (AMAR), 2(1), 13–19. https://doi.org/10.37531/amar.v2i1.139
Astutik, P., Daniel, D., Fridayanto, S., & Kusbandono, H. (2021). Pengaruh Digital Marketing, Perceived Quality Dan Personal Selling Terhadap Penjualan Produk Tahu (Studi Kasus : Pengrajin Tahu Di Kediri). Jurnal Riset Entrepreneurship, 4(1), 10. https://doi.org/10.30587/jre.v4i1.2036
Cahyo, P. N., Wulansari, D. D., Romadhoni, D. A., & Damayanti, A. (2024). Pengaruh Media Sosial Dan Perluasan Akses Pasar. Seminar Nasional LPPM UMMAT, 22, 342–349.
Callista, Hagny, G., & Sadeli, D. (2024). Economic Reviews Journal. Economic Reviews Journal, 3, 2035–2049. https://doi.org/10.56709/mrj.v3i3.306
Candra Susanto, P., Ulfah Arini, D., Yuntina, L., Panatap Soehaditama, J., & Nuraeni, N. (2024). Konsep Penelitian Kuantitatif: Populasi, Sampel, dan Analisis Data (Sebuah Tinjauan Pustaka). Jurnal Ilmu Multidisplin, 3(1), 1–12. https://doi.org/10.38035/jim.v3i1.504
Hariyanto, M., & Ie, M. (2023). Pengaruh Kreativitas, Pengetahuan Kewirausahaan, dan Media Sosial terhadap Keberhasilan Usaha UMKM. Jurnal Manajerial Dan Kewirausahaan, 5(2), 511–518. https://doi.org/10.24912/jmk.v5i2.23422
Heriana, N., Tayo, Y., & Kusumaningrum, R. (2025). Penerapan Personal Selling dalam Proses Komunikasi Pemasaran Lavanda Brownies Karawang. Economic Reviews Journal, 3(1), 96–108. https://doi.org/10.56709/mrj.v4i1.602
Ietje Nazaruddin*, E. R. U. and E. R. (2024). JBTI : Jurnal Bisnis : Teori dan Implementasi Digitalization Challenges for SMEs : A Systematic Literature Review Perspective and Future Research. JBTI : Jurnal Bisnis : Teori Dan Implementasi, 15(1), 16–43.
Komang, N., & Tri, M. (2021). Marketing Strategy of Small and Medium Enterprises ( MSMES ) Through Instagram in the Marketing Era 4 . 0. Jurnal Ekonomi Dan Bisnis Jagaditha, 8, 16–22.
Okonkwo, I., & Awad, H. A. (2023). The Role of Social Media in Enhancing Communication and Collaboration in Business. Journal of Digital Marketing and Communication, 3(1), 19–27.
Pebrian, B. (2021). Kegiatan Personal Selling Dalam Memasarkan Indihome. ProListik, 6(April), 59–64.
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication, Case Study at Kedai Wak Edoy Malang. Quantitative Economics and Management Studies, 3(2 SE-Articles), 282–290. https://doi.org/10.35877/454RI.qems921
Putri, S. A. (2024). Implementing Promotional Strategies And Improving Business Image At Sleman Industrial And Trade Offices On The Development Of MSME ’ s In Sleman District. Journal of Nonformal Education, 03(01), 392–405.
Sri, Gunawardane, S. P., Dulanjana, K. M., & Siriwardana, D. (2022). Impact of social media on business performance : with reference to small and Impact of social media on business performance : with reference to small and medium enterprises , Western Province , Sri Lanka. Sri Lanka Journal of Social Sciences, December. https://doi.org/10.4038/sljss.v45i1.8310
DOI: https://doi.org/10.37531/yum.v8i1.8434
Refbacks
- Saat ini tidak ada refbacks.
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional