Pengaruh Konten Sajian Fast Food di Instagram Terhadap Keinginan Konsumen Mengunjungi Restoran Fast Food atau Membelinya Kembali
Abstract
Kata Kunci: Perceived Enjoyment, Perceived Originality, Affective Customer, Affective Customer Engagement, e-WOM, Repurchase Intentions
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DOI: https://doi.org/10.37531/sejaman.v6i1.3577
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