ANALISIS FAKTOR YANG MEMPENGARUHI ADOPSI APLIKASI PEGADAIAN DIGITAL SERVICE (PDS) SEBAGAI E-SERVICE DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL 2 (TAM 2)
Abstract
Hasil dari penelitian menunjukkan bahwa hubungan indikator tertinggi dengan nilai sebesar 35% pada variabel Kualitas Hasil (X4) yang berpengaruh signifikan terhadap Kegunaan Penggunaan (Y1); Indikator terendah memiliki nilai sebesar 7,7% pada variabel Persepsi Pandangan (X2) yang tidak berpengaruh signifikan terhadap Persepsi Kegunaan Penggunaan (Y1). Keseluruhan hasil juga menunjukkan bahwa Pegadaian Digital Service (PDS) dapat diterima oleh pengguna sebagai platform yang berguna untuk memudahkan dalam bertransaksi gadai secara online.
Kata kunci : Pegadaian Digital Service (PDS), E-Service, Technology Acceptance Model 2, Persepsi pengguna.
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DOI: https://doi.org/10.37531/sejaman.v3i3.729
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