PENGALAMAN BERBELANJA DI E-COMMERCE TERHADAP NIATAN MAHASISWA UNTUK MENGADOPSI E-COMMERCE DI MASA DEPAN: PENDEKATAN TAM DAN SELF-EFFICACY

Okto Aditya Suryawirawan

Abstract


Penelitian ini bertujuan untuk menganalisis hubungan antara TAM dan e-commerce adoption dengan moderasi self-efficacy mahasiswa di Surabaya. Penilitian ini menggunakan Teknik non-probability purposive sampling terhadap 157 mahasiswa. Kriteria sampel adalah mahasiswa yang menggunakan aplikasi e-commerce. Penelitian ini menggunakan alat analisis statistic partial least square dengan software SMART PLS. Hasil penelitian menunjukkan bahwa self-efficacy berpengaruh positif terhadap perceived usefulness dan perceived ease of use namun hanya self-efficacy terhadap perceived ease of use yang menunjukkan hasil signifikan. Variabel perceived usefulness dan perceived ease of use berpengaruh positif terhadap attitude namun hanya perceived usefulness terhadap attitude yang menunjukkan hasil signifikan. Perceived ease of use berpengaruh positif signifikan terhadap perceived usefulness. Perceived usefulness, perceived ease of use dan attitude berpengaruh positif terhadap e-commerce adoption namun hanya perceived ease of use dan attitude yang menunjukkan hasil yang signifikan. Self-efficacy tidak mampu memoderasi pengaruh attitude terhadap e-commerce adoption.
Kata-kata Kunci: self-efficacy, perceived usefulness, perceived ease of use, attitude, e-commerce adoption.

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DOI: https://doi.org/10.37531/sejaman.v3i3.734

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