The Impact of Streamer Performance on Impulsive Buying through Vicarious Experience and Affective Reaction : Moderating Role of Shopping Motivation in E-Commerce Live Streaming
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Keywords: Streamer Performance, Vicarious Experience, Affective Reaction, Impulsive Buying, Shopping Motivation, Live Streaming.
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DOI: https://doi.org/10.37531/sejaman.v7i2.7591
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