Pengaruh Tren Media Sosial dan Gaya Hidup Hangout terhadap Pilihan Pembelian di Kedai Kopi Kekinian oleh Generasi Z di Makassar
Abstract
Kata kunci : Tren Media Sosial, Gaya Hidup Hangout, Keputusan Pembelian, Kedai Kopi Kekinian, Generasi Z, Makassar
Full Text:
Download PDFReferences
Ainin, S., Parveen, F., & Noor, S. M. (2019). The Impact of Social Media on Consumer Buying Behavior: A Study of Malaysian Consumers. Journal of Consumer Marketing, 36(2), 185-198.
Alalwan, A. A., Dwivedi, Y. K., & Rana, N. P. (2017). Digital Marketing: A Framework for the Future. Journal of Business Research, 79, 493-497.
Cahya. Kahfi. 2017. "Budaya Nongkrong di Kedai Kopi yang Tak Pernah Pudar". Kompas.com. diakses pada 15 Januari 2019 melalui web https://lifestyle.kompas.com/read/2017/11/10/081400420/budaya-nongkrong-di-kedai-kopi-yang-tak-pernah-pudar.
Kim, H. J., & Kim, S. (2023). Social media interactions and consumer purchasing behavior: A study on the influence of social networks on buying decisions. International Journal of Information Management, 63, 102459.
Nia, R., & Sinha, A. (2021). The Effect of Social Interaction on Purchase Intention in Social Media: A Study of Young Consumers. Journal of Retailing and Consumer Services, 60, 102440.
Prabowo, H., Susanto, T., & Ramadhani, A. (2022). The Influence of Lifestyle on Consumer Purchasing Decisions in the Coffee Shop Sector. International Journal of Business and Management, 17(5), 104-112.
Tsai, C. H., Chen, C. H., & Shih, H. Y. (2021). The Impact of Social Media on Consumer Behavior: Evidence from Taiwan. Journal of Business Research, 128, 280-288.
Wang, Y., et al. (2021). Social Media Influence on Consumer Purchase Intentions: A Study of Millennials in Indonesia. Journal of Marketing Theory and Practice, 29(2), 231-247.
Yulianti, Y., & Deliana, Y. (2018). Gaya Hidup kaitan-nya dengan keputusan konsumen dalam membeli minuman kopi. Jurnal Agrisep, 17(1), 39-50.
Zhang, Y., Wang, Y., & Chen, X. (2022). Influencer marketing and consumer purchase intentions: The mediating role of perceived credibility. Journal of Marketing Management, 38(3-4), 219-236.
DOI: https://doi.org/10.37531/sejaman.v7i2.7603
Refbacks
- There are currently no refbacks.