Pengaruh Implicit Endorsement In Tourism Advertising Terhadap Visit Intention Dengan Mediasi Beliefs Dan Attitude Towards The Destination Serta Moderasi Endorser-Destination Fit
Abstract
Kata Kunci: Dukungan Implisit; Keyakinan; Sikap terhadap Destinasi; Kesesuaian antara Selebriti dan Destinasi; Niat Berkunjung.
Full Text:
Download PDFReferences
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Amar, J., Droulers, O., & Legohérel, P. (2017). Typography in destination advertising: An exploratory study and research perspectives. Tourism Management, 63, 77–86. https://doi.org/10.1016/j.tourman.2017.06.002
Banister, E. N., & Cocker, H. L. (2014). A cultural exploration of consumers’ interactions and relationships with celebrities. Journal of Marketing Management, 30(1–2), 1–29. https://doi.org/10.1080/0267257X.2013.807863
Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681. https://doi.org/10.1016/j.annals.2004.01.010
Beukeboom, C. J., & Semin, G. R. (2006). How mood turns on language. Journal of Experimental Social Psychology, 42(5), 553–566. https://doi.org/10.1016/j.jesp.2005.09.005
Byrne Angela, Whitehead Maureen, & Breen Steven. (2003). The naked truth of celebrity endorsement. British Food Journal, 288–296.
Can, A. S., Ekinci, Y., Viglia, G., & Buhalis, D. (2020). Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising. Journal of Advertising, 49(5), 525–539. https://doi.org/10.1080/00913367.2020.1809574
Chancellor, C., Townson, L., & Duffy, L. (2021). Destination ambassador programs: Building informed tourist friendly destinations. Journal of Destination Marketing & Management, 21, 100639. https://doi.org/10.1016/j.jdmm.2021.100639
Charbonneau, J., & Garland, R. (2005). Talent, Looks or Brains? New Zealand Advertising Practitioners’ Views on Celebrity and Athlete Endorsers. Marketing Bulletin.
Chaudhuri, A., & Micu, C. C. (2014). The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter? Journal of Marketing Communications, 20(5), 307–324. https://doi.org/10.1080/13527266.2012.693120
Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
Cheng, T.-M., & Lu, C.-C. (2013). Destination Image, Novelty, Hedonics, Perceived Value, and Revisiting Behavioral Intention for Island Tourism. Asia Pacific Journal of Tourism Research, 18(7), 766–783. https://doi.org/10.1080/10941665.2012.697906
Choi, S. M., & Rifon, N. J. (2012). It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness. Psychology & Marketing, 29(9), 639–650. https://doi.org/10.1002/mar.20550
DE HOUWER, A. (2007). Parental language input patterns and children’s bilingual use. Applied Psycholinguistics, 28(3), 411–424. https://doi.org/10.1017/S0142716407070221
de Souza, J., Mendes-Filho, L., & Buhalis, D. (2020). Evaluating the effectiveness of tourist advertising to improve the competitiveness of destinations. Tourism Economics, 26(6), 1001–1020. https://doi.org/10.1177/1354816619846748
Drolet, A., & Aaker, J. (2002). Off‐Target? Changing Cognitive‐Based Attitudes. Journal of Consumer Psychology, 12(1), 59–68. https://doi.org/10.1207/S15327663JCP1201_06
Erdogan, B. Z. (1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 15(4), 291–314. https://doi.org/10.1362/026725799784870379
Fabrigar, L. R., & Petty, R. E. (1999). The Role of the Affective and Cognitive Bases of Attitudes in Susceptibility to Affectively and Cognitively Based Persuasion. Personality and Social Psychology Bulletin, 25(3), 363–381. https://doi.org/10.1177/0146167299025003008
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Addison-Wesley.
Giner‐Sorolla, R. (2004). Is affective material in attitudes more accessible than cognitive material? The moderating role of attitude basis. European Journal of Social Psychology, 34(6), 761–780. https://doi.org/10.1002/ejsp.229
Glover, P. (2009). Celebrity Endorsement in Tourism Advertising: Effects on Destination Image. Journal of Hospitality and Tourism Management, 16(1), 16–23. https://doi.org/10.1375/jhtm.16.1.16
Gorn, G. J. (1982). The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach. Journal of Marketing, 46(1), 94–101. https://doi.org/10.1177/002224298204600109
Guo, Y., Yu, M., & Zhao, Y. (2024). Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation. Journal of Destination Marketing & Management, 31, 100852. https://doi.org/10.1016/j.jdmm.2023.100852
Hair Jr., J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis. Annabel Ainscow.
Hair Jr, J. F., Black, W. C., Babin. Barry J, & Anderson, R. E. (2010). Multivariate Data Analysis: A Global Perspective.
Halonen‐Knight, E., & Hurmerinta, L. (2010). Who endorses whom? Meanings transfer in celebrity endorsement. Journal of Product & Brand Management, 19(6), 452–460. https://doi.org/10.1108/10610421011085767
Hirschman, E. C. (1986). Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria. Journal of Marketing Research, 23(3), 237. https://doi.org/10.2307/3151482
Ilicic, J., & Webster, C. M. (2011). Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention. Australasian Marketing Journal, 19(4), 230–237. https://doi.org/10.1016/j.ausmj.2011.07.005
Jones, C. R., Olson, M. A., & Fazio, R. H. (2010). Evaluative Conditioning (pp. 205–255). https://doi.org/10.1016/S0065-2601(10)43005-1
Kamins, M. A. (1990). An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep. Journal of Advertising, 19(1), 4–13. https://doi.org/10.1080/00913367.1990.10673175
Kara, N. S. (2024). The role of celebrity involvement in influencing domestic tourists’ intention to visit Tanzania’s attractions: attitude as a mediating variable. International Hospitality Review. https://doi.org/10.1108/IHR-05-2023-0031
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kim, J., Allen, C. T., & Kardes, F. R. (1996a). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal of Marketing Research, 33(3), 318. https://doi.org/10.2307/3152128
Kim, J., Allen, C. T., & Kardes, F. R. (1996b). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal of Marketing Research, 33(3), 318. https://doi.org/10.2307/3152128
Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: a meta-analysis. Journal of the Academy of Marketing Science, 45(1), 55–75. https://doi.org/10.1007/s11747-016-0503-8
Kronrod, A., & Danziger, S. (2013). “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption. Journal of Consumer Research, 40(4), 726–739. https://doi.org/10.1086/671998
Lam, T., & Hsu, C. H. C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Management, 27(4), 589–599. https://doi.org/10.1016/j.tourman.2005.02.003
Lee, T. H. (2007). An ecotourism behavioural model of national forest recreation areas in Taiwan. International Forestry Review, 9(3), 771–785. https://doi.org/10.1505/ifor.9.3.771
Mardia, K. V. (1970). Measures of multivariate skewness and kurtosis with applications. http://biomet.oxfordjournals.org/
Mccracken, G. (1989). Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.
Miller, F. M., & Allen, C. T. (2012). How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands. Journal of Consumer Psychology, 22(3), 443–452. https://doi.org/10.1016/j.jcps.2011.11.001
Misra, S., & Beatty, S. E. (1990). Celebrity spokesperson and brand congruence. Journal of Business Research, 21(2), 159–173. https://doi.org/10.1016/0148-2963(90)90050-N
Park, S., Nicolau, J. L., & Fesenmaier, D. R. (2013). ASSESSING ADVERTISING IN A HIERARCHICAL DECISION MODEL. Annals of Tourism Research, 40, 260–282. https://doi.org/10.1016/j.annals.2012.09.009
Pradhan, D., Moharana, T. R., & Malik, G. (2023). Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender. Journal of Destination Marketing & Management, 27, 100754. https://doi.org/10.1016/j.jdmm.2022.100754
Roy, S., Dryl, W., & de Araujo Gil, L. (2021). Celebrity endorsements in destination marketing: A three country investigation. Tourism Management, 83, 104213. https://doi.org/10.1016/j.tourman.2020.104213
Shimp, T. A. (2000). Advertising promotion. Supplemental aspects of integrated marketing communications (5th ed.). Harcourt College Publishers.
Shimp, T. A., Stuart, E. W., & Engle, R. W. (1991). A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context. Journal of Consumer Research, 18(1), 1. https://doi.org/10.1086/209236
Sparks, B. (2007). Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions. Tourism Management, 28(5), 1180–1192. https://doi.org/10.1016/j.tourman.2006.11.003
Stienmetz, J. L., Maxcy, J. G., & Fesenmaier, D. R. (2015). Evaluating Destination Advertising. Journal of Travel Research, 54(1), 22–35. https://doi.org/10.1177/0047287513514295
Till, B. D., & Busler, M. (2000). The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs. Journal of Advertising, 29(3), 1–13. https://doi.org/10.1080/00913367.2000.10673613
Till, B. D., Stanley, S. M., & Priluck, R. (2008). Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing, 25(2), 179–196. https://doi.org/10.1002/mar.20205
Woodside, A. G. (2010). Tourism advertising and marketing performance metrics (pp. 1–14). https://doi.org/10.1108/S1871-3173(2010)0000004005
Yang, X., Zhang, J., & Peracchio, L. A. (2010). Understanding the impact of self‐concept on the stylistic properties of images. Journal of Consumer Psychology, 20(4), 508–520. https://doi.org/10.1016/j.jcps.2010.06.01
DOI: https://doi.org/10.37531/sejaman.v7i1.7677
Refbacks
- There are currently no refbacks.
