Peran Consumer Happines dalam memediasi antara Brand Image terhadap Brand loyalty, Serta peran Kesadaran Diri Publik dalam Memoderasi hubungan antara Citra Merek dan Loyalitas Merek: Kasus Samsung
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Kata Kunci: Service Quality, Brand Image, Consumer Happines, Brand Loyalty, Public Self-Conciousness
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DOI: https://doi.org/10.37531/sejaman.v7i2.7719
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