Integrasi Model Bisnis Franchise MXBC dan Peluang Ekspansi ke Kawasan Asia Timur Tengah

Yandi Suprapto, Badra Maitri, Jesslyn Jesslyn, Jesslyn Larissa, Jumi Liana

Abstract


The purpose of this study is to identify the franchise business model used by Mixue Ice Cream & Tea company. This corporate case study also aims to highlight the significance of licenses in managing a global supply chain business. The study methodology used is a qualitative approach with supporting information from news, scientific publications, and other sources. According to the findings of the case study of the Mixue Ice Cream & Tea Company, it was made possible by the necessity of halal licensing and other variables that allowed for business expansion potential in the Middle East and Asia.

Keywords: Franchise, Licence, Intellectual Property Rights, Expansion, Middle East Asia

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References


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DOI: https://doi.org/10.37531/sejaman.v6i1.4477

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