Digital Disruption: Exploring the Dynamics of Marketing in the Digital Age
Abstract
Kata Kunci: Digital Disruption, Marketing Dynamics, Digital Age
Abstract
This study aims to explore strategies for improving marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia amidst the challenges and opportunities of the digital era. The study focuses on targeted marketing, online presence, social media engagement, content marketing, mobile strategies, influencer collaborations, and performance monitoring. By conducting market research, developing a strong online presence, leveraging social media platforms, creating valuable content, implementing mobile marketing strategies, collaborating with influencers, and regularly monitoring performance, MSMEs can enhance marketing effectiveness, increase brand visibility, and drive business growth in the competitive digital landscape of Indonesia. This study provides practical guidance for MSMEs to harness marketing potential in the digital era.
Keywords: Disrupsi Digital, Dinamika Pemasaran, Era Digital
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DOI: https://doi.org/10.37531/sejaman.v6i2.4960
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