Pengaruh Kepuasan Konsumen terhadap Keputusan Pembelian Produk lewat Ayam Sijagur

Andry Mochamad Ramdan, Yanti Purwanti

Abstract


Pengguna internet di Indonesia saat ini semakin pesat perkembangannya, terbukti pada tahun 2022-2023 tercatat sebanyak 215.63 juta orang. Sejalan dengan itu internet mulai digunakan oleh semua kalangan termasuk para bisnis online. Hal ini dimanfaatkan juga pada bisnis kuliner,sehingga internet menemukan ekosistemnya tersendiri bagi para pebisnis online. Dengan metode deskriptif verifikatif penelitian ini merupakan penelitian yang bersifat kuantitative. Penelitian ini dilakukan untuk mencari pengaruh dari variable kepuasan konsumen terhadap keputusan pembelian yang bersifat online.dengan jumlah 140 responden, ditemukan bahwa terdapat pengaruh dari kepuasan konsumen terhadap keputusan pembelian, hal ini diketahuan dengan nilai uji t sebesar 23%, namun demikian sebesar 77 % dipengaruhi oleh variable lainnya.
Kata Kunci: Kepuasan Konsumen,Produk Ayam,Online Shop.

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References


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DOI: https://doi.org/10.37531/sejaman.v7i1.6961

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