Penentuan Keputusan Strategis di PT. Geo Persada Konsultan melalui Pendekatan TOWS-AHP dalam Rangka Pengembangan Pertumbuhan yang Kompetitif

Vania Stella Elena, Pri Hermawan

Abstract


Industri konsultan di Indonesia, khususnya sektor konstruksi dan geoteknik, mengalami pertumbuhan pesat seiring peningkatan proyek infrastruktur. PT. Geo Persada Konsultan (GPK), yang berbasis di Jakarta, menyediakan layanan di bidang geoteknik, struktur, dan teknik lingkungan. Meski memiliki keahlian teknis, GPK menghadapi tantangan seperti pendapatan tidak stabil, visibilitas merek rendah, dan ketergantungan tinggi pada proyek pemerintah. Penelitian ini bertujuan merumuskan strategi pertumbuhan kompetitif melalui pendekatan SWOT, Matriks TOWS, dan Analytical Hierarchy Process (AHP). Wawancara dengan pimpinan GPK dilakukan untuk memvalidasi analisis SWOT dan menghasilkan strategi alternatif. Hasil AHP menunjukkan bahwa strategi utama adalah “WO1 – Meningkatkan kehadiran digital dan visibilitas melalui pemasaran yang ditargetkan.” Strategi ini menekankan pentingnya memperkuat platform online dan menjangkau pasar non-pemerintah. Prioritas kedua adalah “WT1 – Mengurangi ketergantungan pada proyek pemerintah.” Strategi tambahan mencakup pembaruan sistem dan optimalisasi kualitas proyek. Penelitian merekomendasikan transformasi pemasaran, modernisasi sistem, dan diversifikasi klien guna meningkatkan daya saing jangka panjang perusahaan.

Full Text:

Download PDF

References


Abija, F. A. (2020). Ground Variation, Geotechnical Uncertainties and Reliability of Foundation Design for Sustainable Building Infrastructures with Case Histories. Journal of Material Sciences and Engineering Technology, February, 1–11. https://doi.org/10.61440/jmset.2023.v1.02

Abija, F., Tijani, M. N., & Ankwo Abija, F. (2022). Unethical Geotechnical Practice, Building Collapse and Failure of Infrastructures in Nigeria: A Call for. Separate Geotechnical Consultant on Infrastructural Projects. Applied Engineering, 6(2), 39–49. https://doi.org/10.11648/j.ae.20220602.12

Alif, S., Nurdiyana, W., Mansor, W., & Kamis, A. S. (2022). Advanced Maritime Technologies and Applications: Papers from the ICMAT 2021. In Advanced Structured Materials (Vol. 166, Issue January). https://doi.org/10.1007/978-3-030-89992-9

Bakalár, T., Pavolová, H., & Tokarčík, A. (2021). Analysis and model of river basin sustainable management by swot and ahp methods. Water (Switzerland), 13(17), 1–23. https://doi.org/10.3390/w13172427

Byrnes, J. P. (2002). The development of decision-making. Journal of Adolescent Health, 31(6 SUPPL.), 208–215. https://doi.org/10.1016/S1054-139X(02)00503-7

Đalić, I., Stević, Ž., Ateljević, J., Turskis, Z., Zavadskas, E. K., & Mardani, A. (2021). A novel integrated MCDM-SWOT-TOWS model for the strategic decision analysis in transportation company. Facta Universitatis, Series: Mechanical Engineering, 19(3), 401–422. https://doi.org/10.22190/FUME201125032D

Daud, I., Nurjannah, D., Mohyi, A., Ambarwati, T., Cahyono, Y., Haryoko, A. D. E., Handoko, A. L., Putra, R. S., Wijoyo, H., Ari-Yanto, A., & Jihadi, M. (2022). The effect of digital marketing, digital finance and digital payment on finance performance of indonesian smes. International Journal of Data and Network Science, 6(1), 37–44. https://doi.org/10.5267/J.IJDNS.2021.10.006

Edwards, W. (1954). The theory of decision making. Psychological Bulletin, 51(4), 380–417. https://doi.org/10.1037/h0053870

Escalona, M. J., de Koch, N. P., & Rossi, G. (2022). A Quantitative SWOT-TOWS Analysis for the Adoption of Model-Based Software Engineering. Journal of Object Technology, 21(4). https://doi.org/10.5381/jot.2022.21.4.a9

Jain, V., Ajmera, P., & Davim, J. P. (2022). SWOT analysis of Industry 4.0 variables using AHP methodology and structural equation modelling. Benchmarking, 29(7), 2147–2176. https://doi.org/10.1108/BIJ-10-2020-0546

Juharni, J., Bahri, S., Mustafa, D., & Arhas, S. H. (2023). Swot -Ahp As a Method of Public Service Strategy. Sosiohumaniora, 25(2), 226. https://doi.org/10.24198/sosiohumaniora.v25i2.46124

Khan, M. S., Park, J., & Seo, J. (2021). Geotechnical property modeling and construction safety zoning based on gis and bim integration. Applied Sciences (Switzerland), 11(9). https://doi.org/10.3390/app11094004

Lia Hananto, A., Priyatna, B., Fauzi, A., Yuniar Rahman, A., Pangestika, Y., & Tukino. (2021). Analysis of the Best Employee Selection Decision Support System Using Analytical Hierarchy Process (AHP). Journal of Physics: Conference Series, 1908(1). https://doi.org/10.1088/1742-6596/1908/1/012023

Mai, D. T. T., Da, C. Van, & Hanh, N. Van. (2024). The use of ChatGPT in teaching and learning: a systematic review through SWOT analysis approach. Frontiers in Education, 9(February), 1–17. https://doi.org/10.3389/feduc.2024.1328769

Mogaji, E., & Nguyen, N. P. (2022). Managers’ understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study. International Journal of Bank Marketing, 40(6), 1272–1298. https://doi.org/10.1108/IJBM-09-2021-0440

Nuh, R., Phetkaew, C., & Zakaria, F. (2023). A SWOT – TOWS Analysis for Developing the Strategy of Cage-Based Aquaculture Business in Saiburi, Patani Province. Asia Social Issues, 16(3), e255078. https://doi.org/10.48048/asi.2023.255078

Popescu, G., & Gasparotti, C. (2022). Swot-Ahp Hybrid Method for Ranking the Strategies in the Shipbuilding Sector. Journal of Business Economics and Management, 23(3), 706–730. https://doi.org/10.3846/jbem.2022.17029

Puyt, R. W., Lie, F. B., de Graaf, F. J., & Wilderom, C. P. M. (2020). Origins of swot analysis. 80th Annual Meeting of the Academy of Management 2020: Understanding the Inclusive Organization, AoM 2020. https://doi.org/10.5465/AMBPP.2020.132

Sitinjak, F. R., & Silalahi, F. T. R. (2023). Analisis Strategi Pemeliharaan Preventive Maintenance Excavator Menggunakan Pendekatan Analytical Hierarchy Process (AHP) dan Analisis Sensitivitas. Journal of Integrated System, 6(2), 226–242. https://doi.org/10.28932/jis.v6i2.7633

Sreenivasan, A., Suresh, M., Nedungadi, P., & R, R. R. (2023). Mapping analytical hierarchy process research to sustainable development goals: Bibliometric and social network analysis. Heliyon, 9(8), e19077. https://doi.org/10.1016/j.heliyon.2023.e19077

Sutarmin, S. (2023). Analysis of Student Constraints in Entrepreneurship through the Analytical Hierarchy Process (AHP) Approach. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 12(2), 316. https://doi.org/10.30588/jmp.v12i2.1198

Tappenden, K. M., & Skirrow, R. K. (2020). Vision for Geotechnical Asset Management at Alberta Transportation. GeoVirtual 2020, Resilience and Innovation, 10. http://www.transportation.alberta.ca/PlanningTools/GMS/Conference Papers/Conference papers resource/270_Tappenden_Vision_for_geotechnical_asset_management-270-288-Tappenden-Kristen.pdf

Tavana, M., Soltanifar, M., & Santos-Arteaga, F. J. (2023). Analytical hierarchy process: revolution and evolution. Annals of Operations Research, 326(2), 879–907. https://doi.org/10.1007/s10479-021-04432-2

Wang, J., Zhao, L., & Huchzermeier, A. (2021). Operations-Finance Interface in Risk Management: Research Evolution and Opportunities. Production and Operations Management, 30(2), 355–389. https://doi.org/10.1111/poms.13269

Yogatama, B. A., & Tirta, B. A. (2021). Python Application in Geotechnical Engineering Practices. Simposium Nasional Teknologi …, February, 25–26. www.pwc.com




DOI: https://doi.org/10.37531/sejaman.v8i2.8771

Refbacks

  • There are currently no refbacks.


Flag Counter

Creative Commons License

S E I K O : Journal of Management & Business is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
 
© All rights reserved 2018. S E I K O : Journal of Management & Business - ISSN (Print) : 2598-831X, ISSN (Online) : 2598-8301.
 

Web
Analytics